SFCNtv AR Pamphlets - A failed project and how we used the created assets

I was given the task by my department director at Spanish Fork Community Network to create a pamphlet for our customers that introduced our new streaming cable TV service. After discussing what content, he would like to have included I set out to create a template. The content needed to include a QR code to a video introducing the service, pricing information, channel guide, FAQ section, equipment needed, our contact information and hours, a QR code for a video showing how to use the app, and our fiber internet prices. The thing I didn't keep in mind is my audience.

Outlining the content

After getting the go head to start doing the layout, I sketched up a quick wireframe for approval.

Creating the assets

After getting the basic outline approved by the higher ups, I started on actually creating the AR content for the QR codes. To start I wrote the script for the introduction commercial and enlisted the help of our TV channel director to help me film and edit.

I started work on the video showing the navigation of the app. I recorded it and then did a voiceover. The pricing guide, channel guide, and compatible devices information were links to our website. I gathered all the information and put it in our final design.

Where did I go wrong?

In my excitement to make an interactive design, I forgot to keep the audience in mind. The majority of our customers that will be needing the pamphlet, struggle with technology. They can’t figure out a QR code and a Youtube video is a bit beyound them. So this project ended up being heavily adapted.

We took the QR codes out, and we decided to broadcast the introduction video on our website and cable channel as a commercial. We kept the FAQ and the upgrades and made an insert for our channel lineup pamphlets. All the hard work didn’t go to waste and I learned how important it is to keep your audience in mind.