Worthy is a circus event with all of the profits going to the American Foundation for Suicide Prevention. In the past three years they have raised over $50,000. No performer is ever alone on stage, to represent how we are never truly alone in life. Worthy, at the time I did this, was in year four of production. They have now just wrapped up year five. My goal for the website was to create a spot with all the information to take the burden off the staff. I included audition information, sponsor information and a spot to buy tickets.

Sketching it out

I started by drawing some basic layouts that were simple. I tried to keep it as minimal as possible to make it easy to navigate.

Creating a wireframe:

I followed the sketched-out designs closely at the beginning with a few minor changes to make sure the layout was a good fit. I had a few peer reviews and I got minimal feedback on things to change. This was a little strange to me, but I went with it.

Putting together a mood board:

I pick the fonts from ones they used in previous advertisements for the show. I also pulled colors from the previous marketing materials. I created a new logo and new aerialist graphics. To keep in theme with no performer being on stage alone, I made sure I created graphics with two aerialists.

Let the show begin!

The final design included images from previous shows, hand-drawn graphics and a new customer made logo featuring two of their Ogden center instructors. I loved creating this. I feel like it turned out well and fits the brand.